The Business

Amba is a provider of employee benefits solutions to SMEs with up to 1,000 employees. The company has developed a versatile, proprietary SaaS platform, through which a wide range of benefits are provided (e.g. workplace pensions, health insurance and flexible / voluntary benefits such as gym membership or Cycle to Work schemes). It also offers a wrap-around managed service and consultancy offering (including expert benefits advice, employee communications, full back-office administration and broking service).


The Deal

Chiltern Capital invested in 2018, acquiring a significant stake in the business, supporting founder, Ian Rummels, to deliver the ambitious business plan.

“In Chiltern we have found a hugely supportive investor as they understand the challenges faced by fast growing, entrepreneurial companies. Working together, we’ve augmented management resource and introduced systems and processes across sales, technology and finance functions which has brought much needed clarity and the business is better for it.”

Ian Rummels, Amba, CEO


The Plan

Flexible employee benefits is a growing market and Amba’s target market of companies with fewer than 1,000 employees is an under-served segment. Chiltern’s investment will facilitate continued technology development to enhance the platform and client offering, as well as recruitment of sales and marketing resource to accelerate new client wins.

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